Tangle® Furry Fidget Friends Honored with ASTRA Play Award 🏆

June 21, 2024

Tangle® Furry Fidget Friends Honored with ASTRA Play Award 🏆
South San Francisco, CA – June 12, 2024 – Tangle, Inc., a leading innovator in the toy industry, proudly announces that its newest product, Furry Fidget Friends, has been awarded the prestigious ASTRA Play Award at the Marketplace & Academy event held in St. Louis, MO last week. Hosted by the American Specialty Toy Retailing Association (ASTRA), the gala marked the unveiling of the winners of the highly anticipated 2024 Play Awards.

With over 600 submissions spanning 18 categories, the ASTRA Play Awards are a celebration of innovation, uniqueness, and significance in the world of play. Certified Play Experts (CPEs) rigorously evaluated each product based on criteria such as newness, availability, and impact.

This year's awards, previously known as the Best Toys for Kids, expanded their focus to encompass play for all ages, reflecting the evolving landscape of the toy industry.

"The ASTRA Play Awards highlight the toys that bring out the best play experience for children,” remarked Sue Warfield, President of ASTRA. “This year’s winning list features a group of innovative and fun products that kids will love, gift givers will be excited to share and our neighborhood toy stores across the country will be proud to sell.”

Tangle, Inc.'s Furry Fidget Friends captivated voters with its blend of creativity, interactivity, and tactile engagement. Designed to provide sensory stimulation and stress relief, these adorable companions offer a unique twist on the classic Tangle play pattern, promoting relaxation and focus in individuals of all ages.

"We are honored to receive the ASTRA Play Award for Furry Fidget Friends," said Nicholas Zawitz, President at Tangle, Inc. "This recognition reaffirms our commitment to creating products that nurture happiness, learning, and overall well-being. We extend our heartfelt gratitude to ASTRA, our dedicated team, and the vibrant community of specialty toy retailers for their continued support."

The pioneers behind the Original Fidget Toy, Tangle, Inc., has led the way in sensory fidget toys for more than four decades. This victory underscores Tangle® as a cornerstone in the toy industry and solidifies Sensory/Fidget as an integral category that’s here to stay.

Furry Fidget Friends are available for purchase at specialty toy stores nationwide, promising hours of delightful play, kinesthetic learning, and companionship for individuals of all ages.

For more information about Tangle, Inc. and its award-winning products, visit
Tangle Creations.

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